Stuartholme School is Brisbane’s only Catholic girls' boarding school, offering a unique blend of tradition and innovation. Nestled in the hills of Toowong, just 6km from the city, its serene campus fosters academic excellence, personal growth, and leadership.
As part of an international Sacred Heart network, Stuartholme nurtures values of faith, learning, and social justice. Under Principal Daniel Crump’s leadership, the school continues to evolve while honouring its rich heritage. With a strong community spirit and a commitment to empowering young women, Stuartholme provides an education that shapes confident, compassionate leaders of the future.
Brisbane’s private school sector is fiercely competitive, with families making enrolment decisions earlier than ever. Schools seemingly push similar messaging—gleaming campuses, top-tier curriculums, and impressive alumni—blurring together in parents' minds. Arguably, many market themselves like universities, losing the human touch of their school communities.
Our analysis revealed a gap: no school was leading with personality. No school was making students feel what it’s like to belong. Stuartholme’s true strength wasn’t just in its facilities—it was in its charming personality, spirit, and community. To stand out, they needed a campaign that was unmistakably them—bold, heartfelt, and impossible to replicate.
We threw out the traditional school marketing playbook and took inspiration from an unlikely place—Wes Anderson. His films are known for their meticulous visual style, charming quirkiness, and storytelling through the eyes of young adult characters. It was the perfect lens to showcase Stuartholme in a way that played into the school’s cultural and architectural uniqueness.
At the heart of ‘Wesholme’ is a simple but powerful story: a nervous Year 5 student arrives for her first day and is warmly welcomed by a confident Year 12 guide. Together, they explore the school through playful, rhythmic dialogue, unveiling Stuartholme’s magic in a way that feels personal, immersive, and completely different from the usual school tour format.
When procuring a private school at the caliber of Stuartholme School, we knew parents would expect academic results, facilities and extra curricular activities as mere commodities. While we acknowledge these features, our stories instead focused on bringing out the spirit of the school to let the audience experience what truly makes Stuartholme special.
By shifting the conversation from “what” Stuartholme offers to “who” they are, we positioned them beyond a checklist of expectations and into a league of their own—where no competitor could imitate their identity, warmth, and sense of belonging.
‘Wesholme’ will have made the school unforgettable for unfamiliar parents. It wasn’t just an Open Day campaign—it was a love letter to the heart and soul of the school.
A Distinctive Aesthetic - Inspired by The Grand Budapest Hotel, Stuartholme School could tap into the distinctive filmic aesthetic of Wes Anderson’s stories. Pastel colour palettes, symmetrical compositions, and meticulously framed shots turned the campus into a character of its own.
Student Energy - The students at Stuarthome embody a charisma and confidence like ShareStory has ever experienced. Instead of stiff marketing copy, we embraced a call-and-response style of narration, making the student-led tour feel confident, authentic, fun, and full of life.
Pattern Disrupting Storytelling - Wes Anderson’s films stand out because they refuse to blend in. Every frame, every detail is unmistakably Wes. Stuartholme’s campaign embraced this same philosophy—quirky, bold, and impossible to confuse with another school’s marketing. The result is a campaign that feels fresh, memorable, and as distinct as the school itself.
From the moment this project began, the energy was different. A film-inspired concept for a commercial is the dream. As passionate cinephiles, the team at ShareStory thrived in the challenge of weaving Wes Anderson’s style into a fresh and meaningful campaign. Researching, planning, and executing every meticulous detail brought out the best in every department—scriptwriting, storyboarding, art direction, editing, and colour grading.
On set, the atmosphere was trademark ShareStory—light, fun, yet highly focused. A well-organised production schedule meant no surprises, just an incremental process that made the long days enjoyable. But what truly made this special was trust. Trust in the vision, trust in the team, and trust from Stuartholme. Given the space to execute without restriction, we created something magical—one of our proudest projects to date.
This campaign is proof: when creativity is fully unleashed, amazing work happens.
