R&F Steel Buildings is a group of custom shed builders, scattered across the wide expanses of Queensland. Famous for their custom designs, engineer certified quality and intense focus on customer satisfaction. At the time of this campaign, they were embarking on a growth journey to reach more of their target market via digital marketing and paid performance advertising.
They approached ShareStory with the goal of leveraging the reputation they have earned in their local community and expanding it to capture new customers across the country. The challenge was, they had amazing customer stories but not a shred of proof on camera.
Much more than a steel frame, in each shed, we uncovered remarkable stories of customers who had built a space where they could achieve their goals and realise their visions. We knew that by using emotive production and authentic storytelling, we could leverage these compelling stories to help R&F reach a wider audience.
R&F was a well-known and trusted name in their hometown of Gatton. They approached ShareStory with the goal of leveraging the reputation they'd earned in their local community and expanding it to capture new customers across the country.
Much more than a steel frame, in each shed, we uncovered remarkable stories of customers who had built a space where they could achieve their goals and realise their visions. We knew that by using emotive production and authentic storytelling, we could leverage these compelling stories to help R&F reach a wider audience.
Throughout this project, we were methodical and deliberate in our approach. Not only extracting real stories from real customers. But producing the project in such a way that we could deliver a variety of high-quality, adaptable content for the brand that can be repurposed for years to come.
We created a testimonial series to highlight the diverse range of construction types offered by R&F. This series focuses on capturing compelling stories and positive outcomes from customers in each product vertical. By doing so, R&F Steel Buildings now possesses a wealth of cinematic marketing material that enhances their overall advertising and sales strategy.
